Why do Koreans adopt trends so quickly?
Opening Scene – The Moment of Confusion You arrive in Seoul in early autumn. The weather is still mild, but suddenly, almost overnight, everyone seems to be wearing similar outdoor jackets. Bright colors, recognizable brands, and the same sleek silhouettes appear everywhere—on the subway, in cafés, even on quiet side streets. It feels like a trend has quietly taken over the city. A few weeks later, you notice something else. A new dessert café style becomes popular, and within days, similar spaces begin appearing across different neighborhoods. Long lines form outside places that didn’t even exist a month ago. It feels as if everyone has already decided what’s worth trying—before you’ve had time to think about it yourself. To an outsider, it’s puzzling. No one seems forced, yet trends spread almost instantly. Why does it feel like people are making the same choices at the same time? A composite city scene showing groups of people moving in similar ways across different settings—h...